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Posted : Wed Oct 26, 2016

Significance of good design while developing a mobile app

Do you want to know why you're bored more than half of the time or less or more? Some wise men said - Boredom comes from a boring mind. Irrespective of the number of disagreements, the human interaction with the machine is what initiated development. To allow effective operation, control and decision making process, it is necessary to design a User Interface into a device, application, software and website. The simple buttons at an operator's console have been replaced by illumination, appearance, movement, hovering and numerous splendid features. The artist within a technician creates, catches eyes and sells.

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"In Pic: A unique interactive logo for company paint"

In a lay man's language, User Experience (UX) can be defined as the overall experience of a person using a product such as a website or an application. The user interface can arguably include the total "user experience," which may include the aesthetic appearance of the device, response time, and the content that is presented to the user within the context of the user interface. The field of user experience represents an expansion and extension of the field of usability that are continuously evolving.


At Web-Shuttle, we understand representative users, working environments, interactions and emotional reactions that influence both, user interaction and experience. Our approach is persuasive and we follow Material Design for UI and Micro Interactions for UX.

We follow this concept of informatics and engineering, where computing can occur anywhere and everywhere, called Persuasive Computing or Ubiquitous Computing. It can be easily explained with an example, say there is an application which should run on any platform, be it a laptop, mobile or tablet, any Operating System or existential feature. Recent advances in mobile, ubiquitous, social, and tangible computing technologies have moved human-computer interaction in practically all areas of human activity.

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For those of you who don't know, Material Design, is a design language developed by Google in 2014. At Web-Shuttle, we exploit the material design features to the fullest by making more liberal use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows. Taking Matías Duarte seriously, a renowned name in Designing, our digital material can expand and reform intelligently, unlike real paper. Material has physical surfaces and edges. Seams and shadows provide meaning about what one can touch.


Apart from communicating Micro Interactions Manipulate a setting and prevent user error. Web-Shuttle incorporates interactions such as uniform load time, vibration notification, pull to refresh, interface animation, hovering, confirming an action (an icon that changes after clicking) apart from the basic micro interactions.


When Carking.in came into our Shuttle to get their website and application in both, android and iOS Platforms developed, we incorporated a cutting-edge UI in their product. The idea behind choosing color orange majorly, as a part of the color scheme was purely a result of psychoanalysis. Recent studies in the same field suggest that color orange transcends enthusiasm. The color psychology of orange is optimistic, uplifting and rejuvenates our spirit. In fact, orange is so optimistic and uplifting that we should all find ways to use it in our daily life, even if it is a petty object as a pen. To enhance the User Experience, multiple designs compatible to all major android and iOS screens were implemented. For example, a micro interaction on the splash screen, where a car appears to be moving across the screen is simply profound. The UX rating has yielded a splendid result.

The Carking.in client experience and success is a parable describing how we integrate empathy and compassion into the design process. And as our shuttle took off from planet Carking, it embarked the beginning of a journey with a happy client on board with it. For Understanding more or getting your own app or website contact info@web shuttle or get in touch through our facebook page https://www.facebook.com/webshuttlepvtltd/